“I love this book! Beverly’s formula for success can be used by anyone — whether you’re on your way up, in the middle of the pack, or fighting to stay on top. This is a must read for anyone who has their eye on success.”
| — | Myers Barnes, Author, Closing Strong |
“Most customer service books are short and sweet, offering a mythical quick fix on the road to riches. Beverly Koehn explains why there are no quick fixes that create customer delight. She offers practical and real solutions that work. If you’re serious about developing customer relationships strong enough to be your ‘hidden sales force,’ this book’s for you.”
| — | Richard J. Dugas Jr., President and CEO, Pulte Homes |
“I LOVE this book! It is the most complete work on every aspect of customer care that has been written. This should be required reading for all homebuilders.”
| — | Larry Webb, CEO, John Laing Homes |
“In your search for the ultimate customer experience, Ms. Koehn provides powerful insights on how to climb to the next level. She’ll help you re-think your customer strategy and give you valuable tools to boost customer care initiatives. At last, a book that provides a fresh perspective on long-term profitability and success in the housing industry.”
| — | David Simon, President of Operations, Veridian Homes, winner of Professional Builder’s 2008 Builder of the Year award |
“What a rarity in this complex world. Beverly Koehn draws big lessons from the little things that mean a lot. Throughout the book, she illustrates Loyalty is Love with her real-life insights, humor, and unstinting directness. Truly this is much more than a ‘feel-good’ book.”
| — | Bob Jones, CEO, Robert R. Jones Homes |
“Beverly Koehn’s experience in the housing industry shines through on every page. The concrete examples of great service and customer loyalty processes are the meat-and-potatoes of Loyalty is Love. There are take-aways here for every builder.”
| — | Paul Deffenbaugh, Editorial Director, Professional Builder |
“Beverly Koehn has assembled the best insights from her career into a book that introduces loving commitment into the building of people’s homes. Thousands of personal observations, hundreds of site visits, scores of interviews, and years of listening are transformed into essential lessons covering integrity, loyalty, and craftsmanship.”
| — | Henry Cisneros, former mayor, City of San Antonio, former Secretary, U.S. Department of Housing and Urban Development |
“The quality and sustainability of any company rests on its ability to create loyal customers. Beverly Koehn offers a refreshing view about what goes to customer’s hearts, and why it’s important to understand loyalty is love. This book’s excellent ideas and tools will help you recognize and embrace the intangibles that build — within every customer — positive emotion, trust, and respect. Beverly Koehn’s work is inspiring for anyone who wants their company to resonate with loyalty.”
| — | Carroll Bogard, Manager, Trade Segment Marketing, Pella Corp. |
“In all my years in the corporate computer world and running my own businesses, Beverly Koehn made the best and most lasting first impression of any professional I’ve met. She’s a real person who knows her business. This book is a must read.”
| — | Ralph Cataldo, president, Cataldo Custom Builders, former Senior Project Engineer, Digital Equipment Corp. |
“Beverly has absolutely nailed all the key drivers behind the successful homebuilding company of tomorrow. As we move from a product economy, through service, to an experience economy — dominated by powerful consumers — passion, caring, and lasting customer relationships will be the difference between low profit margins and high ones. You’ve got to love that!”
| — | Michael Dickens, CEO, BuildIQ |
“I’ve often said that a measure of career success is someone paying you to do something you love. Beverly Koehn takes ‘love’ to a new dimension. Loyalty is Love hits all the right buttons: customer loyalty, selling beyond price, communication, trust, and building sales. This book is a great read for anyone — new to the business, or with years of experience.”
| — | Omer “Butch” Gaudette, CGA, MIRM, National Director, Trade Relations, Whirlpool Corp. |