Beverly’s seminars and educational events are designed to get results and drive profitability. The following sampler suggests available seminars, keynote addresses, and special event topics Beverly can present at your next conference or company meeting:

Loyalty is Love: How to Hold Clients Close for Life

Learn how to hold your clients close for life. Beverly shares the most relevant points from her latest book. Specifically, you will learn:

• Tools for coaching employees on how to serve customers from the heart;
• Strategies for understanding the psychology of customer buying and satisfaction;
• Tips for protecting yourself from toxic client relationships;
• Ideas for increasing profitability;
• Methods to map customer experiences and expectations; and
• Techniques for winning referrals for the life of your business.

Managing the Vigilante Customer: Cooled-Headed Solutions to Hot-Headed Conflicts

Even the best builders and remodelers occasionally encounter difficult customers who just can’t be pleased. Learn to identify the warning signs, prevent customer dissatisfaction, and defuse conflicts through the use of non-confrontational techniques.

The Art of Effective Negotiations

Every day we are put into situations that require coming to agreement with another party whether it’s with a client, co-worker, or family member. Learn the skills it takes to get what you want without leaving the other party feeling resentful. These lessons apply to every facet of life and can be used for a lifetime.

Passionate Referrals: The New Acre of Diamonds

Unless you’re Bill Gates, you cannot afford to buy every new customer. There simply aren’t enough marketing dollars in the budget. What you can afford is to cultivate lasting and loyal relationships with your current and past customers. Learn what is takes to convert a loyal customer into a passionate referral.

It’s all About ME: Marketing the Emotion of Your Homes

Emotion is the prevailing force in decision-making, and today’s buyers demand strategies that appeal to their hearts, not just their heads. Learn to incorporate emotion into your value equation so that your buyers feel connected, not just informed.

Professional Presentations That Sell

Quality is expected beyond the ‘sticks and bricks’. If the presentation is poorly packaged, it’s impossible to see quality clearly. Regardless of how well you design and build your product, the first deciding factor for the customer is YOU - who you are and how well you present yourself. Learn the simple techniques necessary to professionally package and deliver your presentation.

Team Think: The Challenge of Shared Excellence

No man is an island. Companies that develop strong teams always out-perform companies that are disconnected. Learn the strategies involved in recruiting and coaching a strong team, from the inside out. Review the results of similar businesses and the awesome journeys they have traveled toward exceptional performance.

Branding: It’s Not Just For Livestock Anymore!

In the new, twenty-first century marketplace, exceptional companies will do more than build great products and deliver great service. The prosperous ones will build great brands – brands that are desired, trusted and long lasting. Learn how to transcend the tangible aspects of your product and create a deeper, more enduring relationship with your customers by creating your own brand DNA.

Destination Loyalty: Taking Customer Service to the Right Level

Your greatest potential revenue stream doesn’t come from your next advertising blitz, slick marketing campaign or even your latest and greatest product development. It comes from your best customers … the ones you’ve already recruited. Learn how to convert regular customers into loyal, raving fans. See for yourself how powerful customer-centered communication techniques can impress your customers and provide you the unlimited opportunities your competition is missing. Learn to build your sales future on passionate customer referrals, instead of hit and miss leads.

Setting Yourself Apart: Providing an Unbeatable Bundle of Services

Regardless of your product and service, you must be able to offer more than the ‘big boys’ or the competition down the street. How you bundle and market your offerings makes the difference in how you are accepted in this fiercely competitive marketplace. Learn how to develop a marketing and presentation strategy that sets you apart from the masses. Understand the strategies involved in identifying the needs and hot buttons of your potential clients and how to address those needs head on. Learn to how to make price secondary to size and service in their selection process.

Selling Value NOT Price

Selling is no longer an unsophisticated process. As today’s customers become more knowledgeable and discriminating, your advantage must be more than just price and value. What are the real components of what you are offering, and what are the real advantages of selecting you over your competition? This program offers a unique strategy for defining and understanding what these value components are.

Touching Your Customers: Taking Your Service to the Next Level

In today’s high touch environment, customers are looking for companies that offer memorable touch points. We all know how to build and design our products, now it’s time to kick it up a notch. Learn to make every encounter an exciting and memorable experience.

Platinum Performance: Are You Ready to Go There?

Silver, Gold, or Platinum … where are you, and what do your customers expect? If you want to attract the highest and most profitable customer base, you must design your product and develop your team to deliver platinum level service. Learn the strategies necessary to make platinum performance part of your culture … not just a set of rules.

UpSelling Options: The New Profit Potential

Every buyer wants unlimited options and selections. Learn how to manage and improve this incredible profit center with style and grace. See how you can enhance your worth and services to attract and keep the best buyers. Visit the simple strategies for making your selections and options process one that entices and excites your buyers, instead of one that deflates and confuses them.