Establish parameters on what is timely. If clients have a question and we’re busy and know their question isn’t critical, then we know we can get back to them later. But to them, it’s critical. Scott Sedam, president of TrueNorth Development, says if you allow a customer to go into a weekend with a concern or unanswered question, it’ll screw up the client’s whole weekend. Their myopic view is on that issue. We see it another way. Most customer concerns, in the builder’s opinion, are minor product or process concerns. But to the customer, they’re deeply personal. Wouldn’t you respond quickly to someone you truly Love?