Do something unexpected. When promising delivery dates, set yourself up for exceeding the delivery date. Instead of setting the schedule so tight that it will take an act of God to meet it, under-promise and over-deliver. Michael Woods, a luxury custom builder in Fort Worth, Texas, sends every document by courier, even things that don’t require urgent attention. Sure, he could use the U.S. Postal Service, but he values the human connection. No one expects that level of care. The cost is nominal but the value is unbelievable. Talk about a Yee-Haw!