Help ‘Em Yell Yee-Haw!

Are you giving clients a chance to yell Yee-Haw! because of your interactions with them? Here’s how to exhilarate clients with how you do business:

Speak Their Language

Lose the jargon. They’re not “in the business.” When sharing technical data, use pictures. Clients don’t know what a K14963 faucet or handle looks like, or what a double-lever, single-handle fixture is. Show a picture and they get it. How many times have you said, “we use six-panel Colonist doors?” Or, “we use finger-jointed studs.” Tell them, no – show them – why finger-jointed studs are superior engineered building components, and don’t carry the opposite connotation. Show them how structurally sound and square construction dramatically improves the look of finished surfaces. A highly skilled drywall contractor can’t fix a bad frame any more than you can build relationships on meaningless words.